Amsterdam: Fashionistas go Dutch
February 6th, 2007
by sara bertoni
FASHION WEEK AMSTERDAM 20-28 JANUARY 2007
A fashion week in Amsterdam? All my international friends who work in fashion in Paris, London and Milan couldn’t believe when in 2004 Amsterdam presented the first AMSTERDAM INTERNATIONAL FASHION WEEK.
But as Renate Peters (manager at House of Orange Models) said: AIFW is getting bigger, better and more every season! Even the street fashion is picking up – soooo… welcome back AIFW!
Fast forwarding to the present, many prestigious brands, designers and companies have joined. The objective of AIFW is to run talent into business, which makes the number of recent successes very encouraging.
People often ask: “Do you really believe that Amsterdam will take the place of Paris or Milan?” Of course not, but I have to say that more and more Dutch designers, stylists, photographers, models, agencies attract international attention. This results in many brands choosing Amsterdam as their European home, and, […]
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